A Symbol of Love: “I Love You So Much” Mural

Nestled in the heart of Austin, Texas, South Congress Avenue is a vibrant and eclectic neighborhood known for its unique blend of trendy shops, delicious eateries, and iconic landmarks. Among these treasures, the “I Love You So Much” mural has become an emblem of the city’s artistic spirit and a must-visit spot for locals and tourists alike.

The “I Love You So Much” mural, located on the side of Jo’s Coffee, is a simple yet powerful declaration of love that has captured the hearts of those who encounter it. Created by local artist Amy Cook in 2010, the mural was inspired by a message written by Jo’s Coffee owner Liz Lambert to her partner, musician Lou Reed. Since then, the mural has evolved into a symbol of love, friendship, and the warm, welcoming atmosphere that defines Austin.

Each weekend thousands of people cram South Congress Avenue, Austin's most hip strip featuring an array of eclectic shops, restaurants, boutiques, antiques, music venues and galleries.
Austin's South Congress Ave. (SoCo) features an array of eclectic shops, restaurants, boutiques, antiques, music venues and galleries. Every first Thursday of the month, stores remain open until 10pm.

The Mural’s Location:

Situated at 1300 South Congress Avenue, the mural is easily accessible and stands as a beacon of positivity against the backdrop of the bustling South Congress district. Whether you’re strolling along the avenue, shopping for unique finds in the local boutiques, or enjoying a cup of coffee at Jo’s, the mural is a delightful surprise that adds a touch of charm to the area.
Attractive Austin local woman jumps for joy at the “i love you so much" mural on South Congress Ave. (SoCo)
Attractive Austin local woman jumps for joy at the “i love you so much" mural on South Congress Ave. (SoCo).

Photo Opportunities:

One of the main draws of the “I Love You So Much” mural is its Instagram-worthy aesthetic. The mural’s bold white lettering against a vibrant red background provides the perfect backdrop for photos, making it a popular spot for couples, friends, and solo travelers looking to capture a moment of love and joy. The mural’s popularity has even led to the occasional line, with people patiently waiting for their turn to pose in front of this iconic symbol.
An attractive local Austin girl poses in front of the iconic “I Love You So Much” Mural in Soco, Austin, Texas
The “i love you so much” mural is a Austin favorite and international tourist attraction and Austin’s most famous landmark mural - Stock Image.

Visiting Tips: “I Love You So Much” Mural

To make the most of your visit to the “I Love You So Much” mural, consider these tips:

  1. Timing is Key: Visit during the weekdays or early in the morning to avoid large crowds and get that perfect shot without the hustle and bustle.
  2. Explore South Congress: Use your visit to the mural as an opportunity to explore the eclectic shops, boutiques, and eateries that line South Congress Avenue. From vintage finds to delicious food trucks, there’s something for everyone.
  3. Enjoy a Cup of Coffee: Since the mural is located on the side of Jo’s Coffee, take the opportunity to grab a cup of their famous coffee and relax in the cozy outdoor seating area.
I love you so much mural in Austin is an local favorite artistic mural
I love you so much mural in Austin is an local favorite artistic mural
The “I Love You So Much” mural on South Congress Avenue is more than just a piece of street art; it’s a testament to the love and creativity that defines Austin’s culture. Whether you’re a local looking to celebrate your city or a visitor eager to capture a piece of Austin’s spirit, this mural is a must-see destination that radiates positivity and warmth. So, the next time you find yourself in Austin, don’t forget to make a stop at the “I Love You So Much” mural and share a moment of love in this iconic setting.
Austin is home to some amazing street art and murals, “I love you so much” mural is among the most popular
Austin is home to some amazing street art and murals, “I love you so much” mural is among the most popular.

Take your selfies, photos and videos at the “i love you so much” mural

Visiting the “i love you so much” mural on South Congress, is a straightforward and enjoyable experience. Here’s how you can do it:

  1. Find the Location: The “i love you so much” mural is located on the side wall of Jo’s Coffee, which is located at 1300 South Congress Avenue (SoCo) in Austin. South Congress Avenue is a popular and vibrant street with many shops, restaurants, and attractions.
  2. Plan Your Visit: Check the operating hours of Jo’s Coffee to make sure they are open when you plan to visit. The mural is accessible during the coffee shop’s business hours.
  3. Parking: Parking can be a bit challenging in this area, especially during peak times. Consider using rideshare services like Uber or Lyft, public transportation, or finding nearby parking lots or garages if you’re driving.
  4. Visit the Mural: Once you arrive at Jo’s Coffee, you’ll see the iconic mural on the building’s exterior wall. It’s usually on the side of the building facing the street. The mural is at eye level, making it easy to take photos in front of it.
  5. Take Selfie Photos and Videos: Feel free to take photos and videos of yourself or with friends and family in front of the mural. It’s a popular spot for Instagram-worthy pictures, so don’t be shy about capturing the moment.
  6. Respect the Property: Remember that the mural is on the side of a functioning business, so be respectful of the property and its customers. Avoid blocking the sidewalk or creating disruptions.
  7. Enjoy the Area: After visiting the mural, take the opportunity to explore South Congress Avenue. There are plenty of shops, boutiques, food trucks, and other attractions to enjoy in the area.
  8. Check for Events: Sometimes, special events or promotions are held at the mural or at Jo’s Coffee, so consider checking their website or social media accounts for any updates or happenings related to the mural.
  9. Leave No Trace: Be sure to clean up after yourself and dispose of any trash properly. Help keep the area around the mural clean for future visitors.

Visiting the “i love you so much” mural is a fun and quintessentially Austin experience. It’s a great way to immerse yourself in the local culture and capture a memorable moment during your visit to the city.

An local Austin woman poses in front of the famous “I love you so much" mural on South Congress in Austin, Texas
An local Austin woman poses in front of the famous “I love you so much" mural on South Congress in Austin, Texas.

Austin Most Famous Mural

The “I Love You So Much” mural located on South Congress Avenue in Austin, Texas, is a famous and iconic spot for taking photos. This mural is known for its simplicity yet powerful message, featuring the words “I Love You So Much” written in bold, cursive letters on the side of Jo’s Coffee.

A local Austin woman poses in front of the iconic “I Love You So Much” mural on South Congress Avenue
The “i love you so much” mural is Austin’s most famous landmark and mural on South Congress Avenue - Stock Image.

Local and International Mural Flavor and More!

Visitors to Austin often stop by this mural to snap pictures and express their love and affection for the city or their loved ones. It has become a popular destination for both tourists and locals alike. Keep in mind that the popularity of this mural can lead to crowds, especially during peak times, so plan accordingly if you want to take a selfie there.

South Congress (Soco), Austin's trendy neighborhood dedicated to keeping Austin weird brings weekend crowds with thousands of locals and tourists alike
Austin's South Congress (SoCo) is bordered by South First, Dawson, Travis Heights, St. Edwards, Bouldin Creek, East Congress, and West Congress.

Exploring Beyond the Murals

Shopping on South Congress Avenue isn’t just about acquiring material goods; it’s about immersing oneself in Austin’s culture. The area’s lively atmosphere, colorful street art, and vibrant personalities of local vendors create an engaging backdrop for your shopping journey. Additionally, the presence of food trucks, street performers, and the iconic “I Love You So Much” mural at Jo’s Coffee adds an extra layer of excitement to the experience.

South Congress Avenue stands as a testament to Austin’s identity as a hub of creativity and individuality. Its shopping scene encapsulates the city’s vibrant energy, welcoming locals and tourists to explore an array of boutiques, galleries, and stores that embody the city’s unique character. From vintage treasures to artisanal crafts and beyond, South Congress Avenue invites you to embark on a shopping adventure that goes beyond retail therapy, celebrating the artistry, history, and innovation that make Austin truly exceptional.

I Love You So Much Mural Austin Texas SOCO South Congress
I Love You So Much Mural Austin Texas SOCO South Congress

South Congress Avenue (SoCo) has even more vibrant street art and murals beside I Love You So Much, and it’s treasure trove for taking selfie photo

Greetings from Austin Mural in the South Congress District.
Greetings from Austin Mural in the South Congress District.

1. “Greetings from Austin” Mural: This colorful mural features a postcard-style design with the words “Greetings from Austin” and various iconic Austin symbols. It’s a classic spot for taking photos.

Willie Nelson for President mural on South Congress Avenue.
Willie Nelson for President mural on South Congress Avenue.

2. “Willie for President” Mural: This mural pays tribute to the legendary musician Willie Nelson and is a favorite among music enthusiasts and fans of Austin’s music scene.

Tequila Made Me DO IT! Mural on South Congress Avenue.
Tequila Made Me DO IT! Mural on South Congress Avenue.

3. Trudy’s Del Mar mural! Yep “Tequila made me do it!” mural is outside of their South Congress location!

Mr. Rogers Won't you be my Neighbor? mural on South Congress Avenue.
Mr. Rogers Won't you be my Neighbor? mural on South Congress Avenue.

Won’t You Be My Neighbor?, the Mister Rogers mural is on the side of More Home Slice Pizza at 1421 S. Congress Ave.

 

SMILE! even if you don't want to mural on South Congress Avenue, mural on South Congress Avenue, smile mural, smile mural south congress
SMILE! even if you don't want to mural on South Congress Avenue.

Smile! even if you don’t want to,” an uplifting mural sprayed only steps from the famous Hey, Cupcake food trailer on South Congress.